Canada’s leader in certified organic luxury skincare launches a sleek new look
Toronto, Ontario, April 26, 2010 – d’Avicenna Inc. launches today the new look for its certified organic skincare line, eaurganic. Luxury, beauty and nature come together in eaurganic skincare’s sleek new packaging and improved formulation. The new packaging consists of a unique paper tube and is entirely designed and manufactured in Canada.
eaurganic’s new look features a distinctive turquoise palette symbolizing water and the purity of eaurganic’s formulations, highlighted by subtle stylized floral designs inspired by the herbal and floral extracts and other certified organic ingredients which make up at least 95% of the products in the line.
“eaurganic products have already made a name for their purity and effectiveness,” says Shahin Kalantari, d’Avicenna Inc. President and Chief Chemist who developed the line. “With this new look we want to reflect the high end nature of our products and provide consumers an image that more closely matches our luxurious products, while keeping the same prices and making this luxury affordable. Eco-chic is not just a buzzword for us, it’s a reality we bring all our customers.”
The eaurganic luxury line is green from product to packaging. It includes advanced night treatments, day moisturizers, and cleansers, as well as soaps, shower gels, body lotions, body butters. All products are certified organic and contain:
- no parabens,
- no petroleum-based ingredients
- no silicone
- no synthetic fragrance or colours
- no DEA
While eaurganic products are toxins-free and extremely gentle and safe for even the most sensitive skins, in response to concerns regarding the possible connection between phytoestrogens contained in some natural cosmetic ingredients and the recurrence of breast cancer, d’Avicenna has also reformulated its products to ensure their absolute safety.
“The scientific research in the connection between phyto-estrogens and breast cancer is not conclusive,” says Kalantari, “however we are at the forefront of natural cosmetic formulation and are always on top all the latest developments and we decided to err on the side of caution to ensure consumer safety.”
All eaurganic products are tested by dermatologists for irritation and they are not tested on animals.
About d’Avicenna Inc.
d’Avicenna Inc. is a manufacturer of natural and certified organic skin, body and hair care products.
d’ Avicenna was founded and is headed by Shahin Kalantari, a chemist with more than 20 years’ experience in the development of natural skin care products.
d’Avicenna is a Canadian company and it is ISO 9001-2008 certified.
d’Avicenna is committed to upholding organic cosmetic certification and to developing products that are safe for consumers and for the environment.
d’Avicenna is a signer of the Compact for Safe Cosmetics – www.safecosmetics.org – and eaurganic products are listed on the Skin Deep: Cosmetic Safety Database – www.cosmeticsdatabase.com
d’Avicenna is a member of the Organic Trade Association – www.ota.com - and the Organic Council of Ontario – www.organiccouncil.com.
About organic certification for cosmetics
Under Certech Registration’s IOS Cosmetics Standard, certified products must contain a minimum of 95% certified organic botanical ingredients and a minimum of 95% natural ingredients overall. Products cannot contain contain any parabens, silicone, petrolatum, DEA, parfum, synthetic colour even in trace amount. Products cannot be tested on animals and packaging must be recyclable. Company must practice full disclosure and list all ingredients contained in each products. The manufacturing process must comply with Good Manufacturing Practices (GMP).
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Other Links:
Certech Registration Inc.: www.certechregistration.com
Media Contact:
Happie Testa
D’Avicenna Inc.
Marketing & Communications
Cell 416-832-5296
Bus. 416-546-2604
happie@davicenna.com
Consumers give green thumbs up to Eaurganic Fortifying Shampoo
Certified organic shampoo selected by parents as a winning product for families.
Toronto, Ont., June 23, 2009 — d’Avicenna is excited to announce that it has been awarded the influential PTPA Media Inc.’s Seal of Approval for excellence in parenting products.
 d’Avicenna’s eaurganic Fortifying Shampoo was selected by parent reviewers as an exceptional product for families. Being honored with the influential Seal of Approval from PTPA Media is a considerable achievement for our products. "Parents today want safe and pure products for their families," says Shahin Kalantari, d’Avicenna President. "Our hair and body care products are certified organic and do not contain any parabens, SLS, no perfume and no synthetic ingredients and are safe and effective for the entire family."
eaurganic Fortifying Shampoo was among many entries competing to win the PTPA Media Seal of Approval for the Summer 2009 campaign. Companies throughout North America submitted their products for review and they were matched with PTPA Media’s large database of parent testers. The products were tested by savvy parenting reviewers, and professionals and the results were compiled for PTPA Media Inc.’s review committee for the final decision. The winners of the prestigious Seal of Approval from PTPA Media are selected based on value, functionality, quality and appeal of the product.
"Our goal now more than ever, is to help guide families to spend wisely," says Sharon Vinderine, Founder of PTPA Media. "Our hope is that seeing the PTPA Media Seal will help empower parents to make the best possible purchase, thereby saving their hard earned income for purchases that will offer value."
About d’Avicenna Inc.
d’Avicenna Inc. is a manufacturer of natural and certified organic skin and body care products.
d’Avicenna was founded and is headed by Shahin Kalantari, a chemist with more than 20 years’ experience in the development of natural skin care products.
d’Avicenna is a wholly owned Canadian company and it is ISO 9001—2008 certified.
d’Avicenna is committed to upholding organic certification and to developing products that are safe for consumers and for the environment.
d’Avicenna is a signer of the Compact for Safe Cosmetics — www.safecosmetics.org — eaurganic products are listed on the Skin Deep: Cosmetic Safety Database — www.cosmeticsdatabase.com
Other links:
eaurganic Blog — www.eaurganiclife.blogspot.com. Follows us also on Twitter and Facebook.
About PTPA Media Inc.
PTPA Media (Parent Tested, Parent Approved) provides an objective means to discover and appraise new products designed to enrich family living. The company’s mission is to assist and educate discerning consumers by providing reliable and relevant information about exciting and quality products on the market. Products range from clothing, toys and household accessories to parent—centric creations. The Parent Tested Parent Approved Seal is presented to companies whose products are deemed exceptional by a knowledgeable and unbiased panel of experts, including parents themselves. For more information visit www.ptpamedia.com.
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Media Contact:
Happie Testa
d’Avicenna Inc. Marketing & Communications
Cell 416-832-5296
Bus.416-546-2604
happie@davicenna.com
New Eaurganic bath line offers options for organically-minded families
New budget-conscious, made-in-Canada bath line offers options for organically-minded families
Certified organic line of bath products is priced right and sized right for families
Toronto, Ont., March 27, 2009 — d’Avicenna Inc. announced today that it will launch during CHFA Expo West (Vancouver, April 2-5) its new line of certified organic bath products.
’Families are becoming more budget conscious these days, but not everyone is willing to use chemical products to save some money," says Shahin Kalantari, d’Avicenna’s President and the developer of the line. "With this line I wanted to offer an inexpensive alternative to families that are not willing to sacrifice purity during these uncertain economic times."
The line offers two types of shampoo, conditioner, shower gel, liquid soap and body lotion that are:
- Certified organic by Certech Registration under one of the world’s strictest standards for cosmetics
- Free from sulfates, parabens, SLS, 1,4-Dioxane, silicones, petroleum-based or other artificial ingredients
- Safe for the whole family including toddlers
- Sized right to last (500ml)
- Priced right not to put a dent in the family budget ($14.99 to $18.99)
- Vegan
- Not tested on animals
- Made in Canada
D’Avicenna Inc. is the maker of eaurganic, a full line of certified organic skincare products which also includes make-up remover, cleanser, toners, moisturizers and facial treatments. Visit www.eaurganic.com
About Certech Organic Certification
In order to be certified IOS Cosmetics Standard, products must contain no less than 95% natural ingredients and at least 95% of these ingredients must be certified organic. Also, the products cannot contain any silicones, parabens, synthetic colorants, perfumes, petroleum-based ingredient, or GMOs and cannot use any ethoxylation. For more information visit www.certechregistration.com
About d’Avicenna Inc.
d’Avicenna was founded and is headed by Shahin Kalantari, a chemist with more than 20 years’ experience in the development of natural skin care products.
d’Avicenna is committed to developing products that are safe for consumers and for the environment.
d’Avicenna is a signer of the Compact for Safe Cosmetics — safecosmetics.org — and has submitted its products for analysis to the Environmental Working Group which compiles the Skin Deep: Cosmetic Safety Database — www.cosmeticsdatabase.com
d’Avicenna is a wholly owned Canadian company and is a member of the Organic Trade Association - ota.com - and the Organic Council of Ontario - organiccouncil.com.
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Media Contact:
Happie Testa
416-546-2604
Eaurganic Best New Product
Eaurganic Skin Care Picked as Second Best New Product at 2008 Green Living Show
New Eaurganic line is the first certified under North America’s first standard for organic cosmetics.
Toronto, Ontario, April 29, 2008 — d’Avicenna’s eaurganic skin care line was selected as the second best new product at the 2008 Green Living Show which took place April 25-27 in Toronto.
eaurganic — eaurganic.com — is the first line of skin care products certified under North America’s first standard for organic cosmetics and it includes 25 products certified organic and natural under the IOS Cosmetics Standard by Canadian firm Certech Registration Inc. - certechregistration.com
The eaurganic line offers advanced moisturizers, cleansers, soaps, shower gels and body lotions that blend the most effective ingredients for the skin with enveloping aromatherapy for the soul. eaurganic products are tested by dermatologists and they do not contain any toxins, pesticides, chemical fertilizers, parabens, silicones, synthetic perfumes, colours or oils. Products are not tested on animals and all packaging is recyclable.
View the CBC TV segment online
About d’Avicenna Inc.
d’Avicenna’s founder and President Shahin Kalantari is a chemist with more than 20 years’ experience in the development of natural skin care products. He founded d’Avicenna in 2004 and obtained certification under Certech’s IOS Cosmetics Standard in December 2007. d’Avicenna is committed to developing products that are safe for consumers and for the environment.
For this reason d’Avicenna has signed the Compact for Safe Cosmetics — safecosmetics.org — and has submitted its products for analysis to the Environmental Working Group which compiles the Skin Deep: Cosmetic Safety Database — cosmeticsdatabase.com.
d’Avicenna is a strong supporter of organic farming and is committed to the general principles of organic production as expressed in the Organic Production Systems General Principles and Management Standards.
d’Avicenna is a wholly owned Canadian company and is a member of the Organic Trade Association, and the Organic Council of Ontario.
About the Green Living Show
The Green Living Show — greenlivinshow.ca — is Toronto’s first consumer show dedicated to all things green.
To ensure a consistent, reliable environmental message, a Green Screening Committee oversees all aspects of The Green Living Show
This committee, comprised of a number of distinguished and respected environmental leaders, evaluates every aspect of The Green Living Show, assessing the green merit of all exhibited products and services prior to accepting them into the show.
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Media Contact:
Happie Testa
416-832-5296
happie@davicenna.com
d’Avicenna launches Eaurganic
d’Avicenna Inc. launches the first North-American-certified line of organic skin care products
New eaurganic line is the first certified under North America’s first standard for organic cosmetics.
Toronto, Ontario, April 22, 2008 — d’Avicenna Inc. launched today the first line of skin care products certified under North America’s first standard for organic cosmetics. The eaurganic line includes 25 products certified organic and natural under the IOS Cosmetics Standard by Canadian firm Certech Registration Inc.
The eaurganic line offers advanced moisturizers, cleansers, soaps, shower gels and body lotions that blend the most effective ingredients for the skin with enveloping aromatherapy for the soul. eaurganic products are tested by dermatologists and they do not contain any toxins, pesticides, chemical fertilizers, parabens, silicones, synthetic perfumes, colours or oils. Products are not tested on animals and all packaging is recyclable.
"In an environment where certification is voluntary and the words ’natural’ and ’organic’ can be uncertain, we wanted to go one step further in providing our customers with assurance of quality, origin and product integrity," says Shahin Kalantari, d’Avicenna founder and president. ’When your products are certified, the claims you make are proven and supported by facts verified through a rigorous process. This certification offers our customers a strong guarantee they can trust."
eaurganic products use only the best certified organic and natural ingredients imported from producers around the world and certified under the world’s strictest agricultural standards. From lavender essential oil to cocoa butter, from jojoba to bergamot extract, from coconut oil to shea butter all herbal ingredients have been cultivated and stored without the use of chemical fertilizers, herbicides, pesticides and other toxins.
The production process itself follows strict requirements from the handling of the ingredients to the training of the staff, right down to the cleaning agents used in our facilities and the recycling practices.
d’Avicenna is committed to developing products that are safe for consumers and for the environment. For this reason d’Avicenna has signed the Compact for Safe Cosmetics and has submitted its products for analysis to the Environmental Working Group which compiles the Skin Deep: Cosmetic Safety Database .
About Organic Regulations in Canada
Canada’s new Organic Products Regulations are scheduled to be implemented on December 14, 2008. The regulations will make the Canadian organic standards mandatory for all organic food sold in Canada, and will be subject to enforcement by the Canadian Food Inspection Agency. Currently, there are no national regulations for non-food items. The non-food organic sector relies on voluntary third-party certification to ensure that consumers know they are buying a product that has been verified as organic or made with organic ingredients and materials.
About d’Avicenna Inc.
d’Avicenna’s founder and President Shahin Kalantari is a chemist with more than 20 years’ experience in the development of natural skin care products. He founded d’Avicenna in 2004 and obtained certification under Certech’s IOS Cosmetics Standard in December 2007. d’Avicenna is a strong supporter of organic farming and is committed to the general principles of organic production as expressed in the Organic Production Systems General Principles and Management Standards. d’Avicenna is a wholly owned Canadian company and is a member of the Organic Trade Association, and the Organic Council of Ontario;
Media Contact:
Happie Testa
416.546.2604
happie@davicenna.com |
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